As B2B PR specialists we help firms selling technology and services in the European market talk the language of business to their customers
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
“Ascendant has helped expand our coverage and awareness in the UK market and its analyst relations programme has helped us gain international awareness and sales, especially in key markets such as the USA and UK.”
Carsten ThomaCEO, SAP Hybris
In 2019 we made the decision to bring our PR arrangements in-house. However, we chose to continue to work with Ascendant to provide PR support at our flagship annual customer and trade event, as we felt confident that with their experience with the event they would help ensure great results.
Joanna McDonoughEvents Director, Metapack
As our UK and European PR agency partner, Ascendant has been a great strategic asset for Telia Carrier, providing content, input and support for both local and global campaigns. One campaign alone delivered a direct multi-million SEK return on investment.
Robert TimothyB2B Marketing & PR Manager, Telia Carrier
Ascendant has helped us to reach our key Analyst contacts, and these directly influenced our biggest wins in 2020.
Rory DennisCo-Founder, Amplience
Ascendant provided an excellent service for us, dramatically increasing our press coverage and awareness in key industry sectors in the UK, France and Germany. Their understanding of our market and ability to identify news and content to help get us thought leadership was been particularly effective.
Micha SprinzSenior Marketing Manager, Microsoft
Ascendant has made a tangible difference to our Analyst Relations activities in the last twelve months, with report coverage more than doubling in 2020. In addition, our analyst interactions, and the strategic use of AR, have also been transformed in the business.
Gero DeckerCEO of Signavio
Ascendant helped us gain pivotal traction in the UK and European markets. The team’s proactive approach, deep understanding of our technology and collaborative working style resulted in NS1 getting wonderful brand awareness and coverage where we needed it.
Marshall HampsonSr. Manager, Corporate Communications at NS1, an IBM Company
Our Experience
images (2)
Arelion_Lockup_Black_RGB
Aerospike_logo_2012.svg
Logo_IntegrityNext-1
KoverNow_Logo (Custom) (Custom)
computop_logo-small
images (1)
Featured Works • Featured Works • Featured Works • Featured Works • Featured Works •
Featured Works • Featured Works • Featured Works • Featured Works • Featured Works •
Featured Works • Featured Works • Featured Works • Featured Works • Featured Works •
Featured Works • Featured Works • Featured Works • Featured Works • Featured Works •
KoverNow
KoverNow, an Insuretech start-up that provides consumers with an app-based insurance service, used Ascendant to help increase its online presence via business and technical press coverage, as well as on social media such as LinkedIn, to help it garner traction and brand awareness in the market.
Akamai

Technologies

Akamai – A global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. Its industry leading solutions enable businesses to compete in today’s hyper connected world, optimising consumer, enterprise and entertainment experiences for any device, anywhere.

Akamai needed a trusted PR partner to help elevate its visibility outside the US.

Our task was to educate analysts, business and consumer audiences in select European territories and industries, building and promoting the brand to ensure Akamai was at the forefront of every conversation.

Over the next 12 years Ascendant positioned Akamai as the leading authority on CDN, Cloud Network and Cloud Security. Constantly reinventing the communications programme as the company evolved from a $328 million to a $2.3 billion turnover global business.

We’d like to think our strategic thinking, combined with the national, international and trade media coverage we generated, supported Akamai with its explosive revenue growth.

  • Kicked off a high profile 5-year Analyst Relations programme to ‘influence the influencers’
  • Provided ‘big picture’ thinking and high level strategy – the quarterly State of the Internet Report initiative established Akamai as a global and trusted de facto industry authority
  • Coordinated our European network of partner PR agencies, to deliver an impactful and effective PR program for Akamai across eight markets and territories, ensuring messaging campaigns address both corporate and local sales and marketing needs
  • Initiated a powerful ‘Thought Leadership’ content generation programme to identify key issues for industry comment – a process now replicated by US and Asia Pacific teams
  • Drove an innovative media relations programme to target Tier 1 and 2 titles and maximise coverage, including inventive messaging to support Akamai appearances at key trade shows like IBC and MWC
  • Launched and supported Akamai’s European blog programme
hybris
hybris, an SAP company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. Founded in 1995, today hybris is a world-class provider of enterprise-class e-commerce technology. Its commerce software suite helps companies of all sizes execute their direct selling processes – regardless of whether they engage online, on their mobile or in-store. Over 500 companies have chosen hybris to power their business, including global brands such as Avid, Thomson Reuters, 3M, Waterstones, Starbucks, P&G, Levi’s, Toys”R”Us, Nespresso and Lufthansa.

hybris, then an innovative European-based technology vendor, hired Ascendant to elevate its profile, build brand visibility, and provide the dedicated PR focus its previous global communications agency was unable to deliver.

Ascendant was tasked with:

  • Putting hybris on the radar of key industry analysts – like Forrester and Gartner
  • Gaining visibility in national trade and business media in selected vertical/geographic markets
  • Enabling hybris to lead the debate on emerging trends – like multi-channel and mobile commerce – and become a recognised thought leader on the fast changing omnichannel expectations of today’s connected consumers.

Ascendant’s PR and analyst programs have been instrumental to hybris on its journey to becoming a globally recognised market leading vendor of multichannel commerce solutions and, ultimately, its successful acquisition by SAP in 2013.

Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve •
Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve •
Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve •
Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve • Challenges We Solve •

Establishing credibility in a competitive market

Establishing credibility in a competitive market

Securing media coverage and industry recognition

Securing media coverage and industry recognition

Communicating complex technology solutions in a clear, compelling way

Communicating complex technology solutions in a clear, compelling way

Expanding into European markets and navigating cultural and media differences

Expanding into European markets and navigating cultural and media differences

Generating leads through PR and thought leadership

Generating leads through PR and thought leadership

Explore our Services and Experience to see how we can help.
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
Testimonials • Testimonials • Testimonials • Testimonials • Testimonials •
“Ascendant has helped expand our coverage and awareness in the UK market and its analyst relations programme has helped us gain international awareness and sales, especially in key markets such as the USA and UK.”
Carsten ThomaCEO, SAP Hybris
In 2019 we made the decision to bring our PR arrangements in-house. However, we chose to continue to work with Ascendant to provide PR support at our flagship annual customer and trade event, as we felt confident that with their experience with the event they would help ensure great results.
Joanna McDonoughEvents Director, Metapack
As our UK and European PR agency partner, Ascendant has been a great strategic asset for Telia Carrier, providing content, input and support for both local and global campaigns. One campaign alone delivered a direct multi-million SEK return on investment.
Robert TimothyB2B Marketing & PR Manager, Telia Carrier
Ascendant has helped us to reach our key Analyst contacts, and these directly influenced our biggest wins in 2020.
Rory DennisCo-Founder, Amplience
Ascendant provided an excellent service for us, dramatically increasing our press coverage and awareness in key industry sectors in the UK, France and Germany. Their understanding of our market and ability to identify news and content to help get us thought leadership was been particularly effective.
Micha SprinzSenior Marketing Manager, Microsoft
Ascendant has made a tangible difference to our Analyst Relations activities in the last twelve months, with report coverage more than doubling in 2020. In addition, our analyst interactions, and the strategic use of AR, have also been transformed in the business.
Gero DeckerCEO of Signavio
Ascendant helped us gain pivotal traction in the UK and European markets. The team’s proactive approach, deep understanding of our technology and collaborative working style resulted in NS1 getting wonderful brand awareness and coverage where we needed it.
Marshall HampsonSr. Manager, Corporate Communications at NS1, an IBM Company
BLOG &

INSIGHTS

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Blog Post 3
Uncategorized

Blog Post 3

February 17, 2025By admin
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, to...
Read More
Blog Post 2
Uncategorized

Blog Post 2

February 17, 2025By admin
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, to...
Read More
Blog Post 1
Uncategorized

Blog Post 1

February 17, 2025By admin
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, to...
Read More